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Podcast: Behaviour Change Marketing Bootcamp
Episode: E2. Interview with Aaron Harverson: Sedentary Living - are you sleep walking through your day?
Description: Episode 2.In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon. Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace.We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed focus groups to delve deeper into motivations and opportunities for change.Aaron shares how he felt getting started – brand new to behaviour change marketing – and shares some top tips for any...