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Podcast: Behaviour Change Marketing Bootcamp
Episode: E21 The busy communicator's guide to COM_B
Description: Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand the behaviour they are tackling. Don't let the idea of using theory or behavioural science in your campaign planning stop you.Using COM_B will illuminate the stages of your campaign planning and help ensure you don't go down the wrong road. Instead, go down your audience's road.Don't simply step into their shoes - but look at t...