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Podcast: Behaviour Change Marketing Bootcamp
Episode: E13. Behavioural Biases 101 - Loss Aversion
Description: Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.We chat about how loss aversion can be applied to support customer channel shift in local government. In other words, how we can use the science behind loss aversion to nudge people online and free up resources for the most vulnerable. We talk about the expectations and feelings of ownership residents have and how reactions can magnify during periods of change. We talk about the sheer difficulty of reducing budgets and how once you give someone something an...