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Podcast: Behaviour Change Marketing Bootcamp
Episode: E11. #NHSCommunicate Awards Winner: Cheshire & Merseyside
Description: In today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%. Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of Communications & Engagement, Cheshire & Merseyside Health & Care Partnership Trust. Insights from this episodeUnderstand your audience. Edna developed a proposal and brought partners and their budget on board to be able to commission this work out. NHSEI team, Directors of Public Hea...