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Podcast: Behaviour Change Marketing Bootcamp
Episode: E8. Segmenting Your Audience Don't overcook then undercook your audience: Social marketing & segmentation
Description: Segmenting Your Audience: Don’t over-cook then under-cook with social marketer Professor Alan Tapp The second is the three-part series exploring social marketing ·    Professor Alan Tapp began his career in marketing in commercial direct and database marketing and for the past 15 years has taught and delivered social marketing. He currently teaches at Bristol Business School and supports Local Authorities including Dorset County Council, South Gloucestershire Council.·    This episode ends with an example of segmentation and cancer self-care. ·    Segmentation is a key principle in social marketing. (Remember we are not talking about social media!)·...