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Podcast: Behaviour Change Marketing Bootcamp
Episode: E7. Social Media is not Social Marketing. Three things you need to know
Description: Social marketing is not social media Three things you need to know about social marketingThis is the first episode in a 3 part series and to get started we talk about 3 things you need to know about social marketing: 1)   Social marketing is not social media! Obvious? Yes. Social marketing uses intervention levers across multiple levers including training, education, public health, legislation. Smoking reduction is considered a successful social marketing approach to behaviour change as it tackles multiple influencers at once across policy as well as the individual. Macro efforts including legislation allowed local author...