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Podcast: Behaviour Change Marketing Bootcamp
Episode: E3. Why TikTok is like crack cocaine an interview with PetesBITs
Description: Episode 3:Dedicated to TikTok users, parents of teens and marketing and comms pros working with young people - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine.Pete ‘s You Tube channel is highly entertaining and really brings behavioural science to life check it out at PeteBITSKey takeaways:1.  TikTok is highly rewarding. Our brain has a prediction error mechanism which means we can't predict the level of the reward. This makes variable content rewarding...not knowing (like spinning the handle on a one penny slot machine). 2...