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Podcast: Behaviour Change Marketing Bootcamp
Episode: Hello Bootcampers! Kudos to all you comms & marketing pros
Description: Hello Bootcampers!! In this episode we:
Say hello!
Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill.
Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses.
Talk about the Triple A (Awareness, Attitude & Ability) cheat sheet! Well it's more a of a teaser!
Flag the importance of Awareness and stress the importance of asking the right questions around behaviours not societal agendas.
Introduce the idea of habits.
Invite listeners to...