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Podcast: Let's Talk Loyalty
Episode: #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed.Etisalat, headquartered in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b.The Group recently rebranded to e& as part of its strategy for constant evolution and innovation, which includes a long an...