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Podcast: EVENTive Entrepreneurs - Events and Sponsorship Podcast
Episode: 109: Event tips - identifying the target audience
Description: In this episode, we talk all about your attendee profile and target audience!Â
Look at your past attendee data (if you've hosted an event in the past).Â
Review your customer demographics (they are likely similar) if you don't have past attendee data.
Ask all the important questions on your registration form to ensure you have data for your next event.
Poll and survey your audience to gather data on what they want and love at events to help you curate the agenda and content.
Customize your marketing to the audience demographic. For example, if you have a new at...