Want to create an interactive transcript for this episode?
Podcast: Can Marketing Save the Planet?
Episode: Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom
Description: “If we chase perfection… we’ll lose.”
Amongst the 455 (and some) eco labels and sparkling greenwash, how’s a person to figure out which products and brands they can truly have confidence in when wanting to make more sustainable and ethical choices in their shopping trolleys? What can we trust? What can we understand?
When rushing round the supermarket aisles are we realistically going to scan QR codes and visit websites for the latest carbon calculations? Unlikely…
In this podcast we find out more about the innovative tech start-up ‘Wherefrom’ - where Adam Williams, Founder...