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Podcast: The Content Cocktail Hour
Episode: How to Cut Through the Noise and Become Memorable in B2B with Adam Goyette, Founder at Curdis
Description:
Adam Goyette is the Founder at Curdis.co, advising B2B SasS startups to help them stand out and cut through the noise. He previously oversaw marketing initiatives at G2 and HelpScout, where he employed unique and creative strategies to accelerate their growth. Brett and Adam discuss tactics for distinguishing yourself from competition, gaining internal buy-in, and the importance of taking risks in marketing. 0:00 Introduction 1:14 Conversation with Adam 3:00 Marketing background 5:30 Tactics to stand out and grow 7:38 Group buy-in 10:08 Cutting through noise 14:50 Risk and experimentation 22:23 Past creative ideas 29:57 Advice to marketers <...