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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!
Description: You may (or may not agree with the statement of concept... Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships.
If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here today is about showing interest, patience, and consistency in getting to know your clients or prospects and their level of desire to solve their business problems, either today or in the future.
Learning to Listen, Observe, Validate, and Evolve, will help you nurture the business relationship...