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Podcast: Traction Podcast
Episode: The Playbook To Skyrocket Referrals & Turn Customers Into Spokespeople with Andres Botero, BlackLine
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Andres Botero, Chief Marketing Officer at BlackLine (Nasdaq: BL). Â A successful customer advocacy program turns loyal customers into spokespeople for your brand, making it one of the most effective forms of marketing. According to Gartner, more than 75% of B2B buyers consult three or more sources before they make a purchase decision. Â In this session, Andres shares the playbook for turning customers into spokespeople. Specifically, Andres covers: Â 3:47 - Skills that are fundamental to a m...