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Podcast: Beyond The Arc with Brandon Silvers
Episode: The WNBA's Marketing Problem, The Dangers of Sports Media, and Breaking NBA Summer League News!
Description: The WNBA is growing in popularity, but are they targeting the right fans? I discuss how they're missing the mark with their current marketing strategy and the relationship between how the league treats its players and fan growth. I also talk about the hidden dangers of being a star sports media personality, try to break some LeBron James news, and give some much-needed, unsolicited advice to the track and field world!Â
Article referenced in the WNBA discussion (written by: Katie Barnes): https://www.espn.com/wnba/story/_/id/34109460/jonquel-jones-untold-story-wnba-reigning-mvp
The Rundown: