Want to create an interactive transcript for this episode?
Podcast: Remarkable Retail Podcast
Episode: Understanding 'Buying' vs. 'Shopping'
Description: This week we go sans guest to unpack an increasingly important strategic and executional distinction which Steve first dug into in a 2018 Forbes article and then subsequently developed in his best-selling book. Understanding the critical difference between "buying", which is more about addressing a need quickly and efficiently, and "shopping" which is inherently more solutions based and involves more of an emotional connection, can go a long way to informing both our underlying business design and go-to-market strategy, as well as how we evolve the customer experience and targeted marketing programs. We start with a bit of a...