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Podcast: The Programmatic Digest
Episode: 92. How Canela Media Reaches Latin Audience Authentically
Description: We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel's Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel's Motivation for Founding Candela Media<...