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Podcast: You Own the Experience Podcast
Episode: The why & how to productize your recruitment brand with Jeff Pelliccio
Description: In this week's episode of the podcast, Lauren and Rob sit down with the CEO of Allied Insight, Jeff Pelliccio. Â
Jeff is a fractional CMO for the Staffing & Recruiting industry and came to chat about how to create brand-centric competitive advantages. If that seems complex, don't worry the trio discusses what that means and tips to get started in the episode.Â
The trio covers:
learning from the large companies to productize their brand-centric advantages (ie AirBnb's AirCover, Apple's Apple Care, American Express Membership Rewards)
how to get started on branding your 'advantage' or even you...