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Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 100: Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhy Free-to-Paid Conversion?Amanda had a gut sense that since “audience research” was still pretty early and search volume was relatively low, they needed to nail the onboarding experience when people did give them a try.She started working with...