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Podcast: Conversational Selling
Episode: David Priemer: Sell the Way You Buy—Buying Is Emotional, Not Logical
Description: About David Priemer: David is the Founder & Chief Sales Scientist of Cerebral Selling and the author of Sell the Way You Buy. After leaving his research science background, he deconstructed the traditional sales approach and developed his methodology based on consumer science, research, and psychology. He is a widely-recognized thought leader in sales and sales leadership and has been published in the Harvard Business Review, Forbes, Entrepreneur, and many more.In this episode, Nancy and David discuss:The Cobra Kai Paradox: Executing wrong sales tactics taught by senseisBuying is emotional, so align your selling to this...