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Podcast: People First Leaders
Episode: #198 Creating Value-Based Offers Instead of Discounting with Marco Torres
Description: Doug and Marco spoke about how offers might be put together to add value rather than merely lower prices.To keep up with competitors, too many companies raise their pricing, although this may not be the greatest strategy. Finding a solution to add more value is preferable to just lowering pricing.The best method to draw in customers is to demonstrate your understanding of their needs and ability to meet them where they are at. If you are selling them anything, you need to understand what they want and how they will be able to g...