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Podcast: Behaviour Change Marketing Bootcamp
Episode: E 31 - How to engage youth - expert tips from the Awkward Moments Sexual Consent Campaign with Leanne Hughes & Rebecca Roberts
Description: This episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts to chat about meaningful engagement with young people looks like and how to do it.
We focus on the fabulous Awkward Moments sexual consent campaign in Scotland. This campaign took a behaviour change approach and adopted COM_B to understand what young people needed to help them talk about intimate moments and sexual consent.
Leanne developed the campaign on the commissioning side with NHS Scotland and commissioned Rebecca founder of Thread & Fable to develop and activate the campaign.
Through engaging with young peop...