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Podcast: Your Intended Message
Episode: Talk to the Media: Ed Barks
Description: Why and how to talk to the media?
Talk to the media to convey your corporate messages with personal flavor
Ed Barks has 25 years experience as a specialist in media communications.
Episode 104 (Ed is based in Washington DC)
In this conversation with Ed Barks we explore:
Why business leaders should develop positive relations with the media
How to approach the media to help spread your message
How to prepare for media interviews
How to answer questions that you don't want to address
Why you should never say "No comment"
When the office sceptic becomes...