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Podcast: The Visionary Chronicles
Episode: Alignment | Managing Marketing & Sales Alignment
Description: The Visionary Chronicles
CHRONICLE: July 21st, 2022
" Great things in business are never done by one person. They're done by a team of people.”
Wisdom from Steve Jobs
Alignment | Managing Marketing & Sales Alignment
With over 88% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and creation, it is an area that needs vast improvement across almost every brand.
Our clients at LiquidMind (LiquidMindsite.com), both large-cap through start-up, face the same issues, and most do not either recognize the misalignment or understand the process to improve the alignment. In addition, as more brands move to DTC, the sales cycle become...