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Podcast: The Brian Nichols Show
Episode: 551: The Power of Persona
Description: Brad Polumbo and I discuss the idea that persona plays a larger role than policy in the world of politics.We talk about how politicians can use their personas to win over voters, even when they don't have a strong political record. We also touch on how politicians can use their personas to shape policy in ways that will help them win elections. Learn more about your ad choices. Visit megaphone.fm/adchoices