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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: The Critical Role That Stores Play in Driving Sales - especially with Gen Z
Description: As retail reopens there’s been a lot more conversation around the role stores will play in an increasingly digital world.Many see physical stores as dinosaurs whose role will increasingly be a combination of a distribution centre supporting e-commerce and a product showroom of sorts.But others argue that shopping is a social activity that is a fundamental part of most consumers’ lives. And that Gen Z and younger Millennials seek experiences, creating a huge opportunity for physical stores.So what are the big opportunities for stores that we might be overlooking?