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Podcast: Tapping Into Crypto
Episode: How brands can leverage Web3 💻 and NFTs 👾 in their marketing strategy with Lisa Teh
Description: This week we are joined by Lisa Teh to talk about how Web3, NFts are disrupting digital marketing and how brands can utilise these today to stand out. Lisa was named in the 40 under 40 most influential Australians in 2021 and is the co-founder of Mooning a web3 marketing agency and founder of Codi a digital marketing agency. We chat:
What it actually means to use Web3 and NFTs as a marketing toolÂ
The challenges involved in building online communitiesÂ
How companies can amass huge followings of brand evangelistsÂ
Why it’s not enough to just start a...