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Podcast: Retail Remix
Episode: Parachute’s CEO on Purposeful, Data-Driven Growth
Description: Before she founded Parachute, CEO Ariel Kaye had a deep background in consumer behavior research. She used her rich history in understanding and learning to connect with people to create the basis for her business.   Although Parachute started in bedding, the company has expanded strategically into adjacent categories, including bath goods, décor, furniture and even loungewear. During this episode of Retail Remix, Ariel joins us to share her unique perspectives on the brand’s growth, including:  How evolving consumer behaviors and lifestyle shifts impacted Parachute’s expansion strategies; Ways to use strong values and a positive b...