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Podcast: New Books in Business, Management, and Marketing
Episode: Jacqueline N. Parke, "The Podcast Handbook: Create It, Market It, Make It Great" (McFarland, 2022)
Description: Jacqueline N. Parke's book The Podcast Handbook: Create It, Market It, Make It Great (McFarland, 2022) is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is eas...