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Podcast: Startup To Scale
Episode: 49. Build a Brand that Stands for Something, with David Lemley
Description: What does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. "Brand" is a promise you make and how you go about making that promise real. Join me as I talk with David Lemley, President of Retail Voodoo as we discuss how to build a brand that stands for something, and why that's central to creating customer loyalty.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to...