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Podcast: Traction Podcast
Episode: How To Go From Sales-Led to Product-Led To Drive Growth with Daniel Saks, AppDirect
Description: On this episode of the Traction podcast, I welcome Daniel Saks, Co-Founder & Co-CEO at AppDirect. As more and more enterprises put employees in the driver’s seat to pick the right tools for their organizations, you need to balance between designing for both end-users and the IT department to stay competitive. Daniel shares tips on how to transition from a traditional sales-led model to a product-led growth (PLG) model and how that transition helped AppDirect get more enterprise customers. Specifically, Daniel will discuss: 1:29 - AppDirect's journ...