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Podcast: Mastering Social Media for Schools
Episode: Facebook Ads, Branding, and Classroom Visits with Maci Stover
Description: Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.Branding is critical f...