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Podcast: The Brand Marketing Show
Episode: What To Do Now To Guarantee A Bumper Holiday Season!
Description: Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It's also interesting to note that the majority of shoppers - 42% - are now both researching and buying online during the holiday season as opposed to in-store, versus about 20% of shoppers buying online on average over the whole year. So to say that th...