Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #254: Loyalty Innovation in the Railway Industry
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's episode discusses the increasing need for customer loyalty in the railway industry for the first time!Renfe is the leading train company in Spain, carrying over 500 million passengers a year and at 80 years old, they are facing new challenges as a business, with increasing competition not only from cars and flights as in the past, but also now from two new rail operators.Our interview is with...