Want to create an interactive transcript for this episode?
Podcast: The CMO Podcast
Episode: Suzy Deering (Ford) | Taking an American Icon into the Future
Description: Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry.Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020.Recorded from the 2022 Cannes Lions International Festival of Creativity, this conversation goes over Suzy's move from eBay to Ford in 2020 at the start of the COVID-19 pandemic. She discusses how she didn't let...