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Podcast: Guy Kawasaki's Remarkable People
Episode: Ayelet Fishbach: The Art of Goals, Incentives, and Motivation
Description: Helping me in this episode is the remarkable Ayelet Fishbach. She is an expert in motivation and decision making.
More precisely, Ayelet is a professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.
She is also the former president of the Society for the Study of Motivation. She has served as an Associate Editor on several journals including Psychological Science and the Journal of Personality and Social Psychology.
She earned her bachelor's degree, master's degree, and a PhD in psychology from Tel Aviv University.
Today we are going to discuss her new book, GET...