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Podcast: The Revenue-Driven CMO
Episode: How successful marketing leaders hire and retain A+ talent with Christian Campagnuolo
Description: Today on 3-Minute Marketing, I've got badass CMO Christian Campagnuolo (CMO at Revature) back for round 2! You can check out my first episode with Christian here. This time, Christian shared his thoughts on a big topic for marketing leaders right now: staffing and retention. Specifically, "How do you find and keep great marketers, especially with all that's changed in the last couple of years?" Show notes: Competitive salary and benefits is still #1. But it works best when there's a plan and strategy you can justify it against. This gives employees a clear path...