Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: How to Launch a Challenger Brand with Fiona Parfrey of Riley
Description: Riley is a sustainable menstrual product company that operates on a subscription model, whereby individuals manage mensutral health needs, coupled with a strong B2B model, whereby companies stock period products in employee toilets. This break from the traditional in-store purchase model requires a change of culture and a destigmatisation of women’s issues and women’s health - and Riley is up for the challenge. Learn more at https://weareriley.comScratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produ...