Want to create an interactive transcript for this episode?
Podcast: Tech Leader Talk
Episode: The War between Art & Science in B2B Marketing – Camela Thompson
Description: On this episode, I talk with Camela Thompson, who is the VP of Marketing at CaliberMind, which provides a B2B platform for revenue insights. She is also a thought leader, an entrepreneur, a podcaster, and an author. Camela and I discuss B2B marketing. In particular, Camela explains "The War Between Art & Science" – which includes issues related to digital marketing in today's world. We also talk about the ability to track and analyze results in different types of marketing. "We now have the ability to measure the impact of the creative item we'r...