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Podcast: Owner To Owner Podcast
Episode: Michel Hogan, Brand Counsel, takes us through a no-jargon guide to what a brand really is , and how it can help your small business.
Description: @MichelHogan is a #brandcounsel. For her #brand is a result of the #promises you keep.She helps people in business to understand what they care about and how to put it to work. So if you actually do things and make promises that don't align with those things, it's a risk to your business. And it's not just the promises that you make to #customers - it's the promises you make to each other within the business, to your #stakeholders, across the board, including vendors and partners and #investors and all people of all stripes. T...