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Podcast: The Content Cocktail Hour
Episode: Lessons For Other Marketing Leaders Considering Major Rebranding Plans with Eric Williamson, CMO at CallMiner
Description:
Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There’s a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity. 0:00 Introduction 1:07 Conversation with Eric 3:05 Rebranding 6:44 Messaging, visual ID, positioning 9:11 Discovery 12:50 Synthesizing feedback 14:42 Managing stakeholders 16:50 Rolling out new brand 19:30 Brand management 23:00 Measuring success