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Podcast: The Personal History, Adventures, Experiences & Observations of Peter Leroy
Episode: 🎧 241: Chacallit’s rise . . .
Description:      Chacallit’s rise in the haberdashery industry was purchased at the expense of some self-esteem. The men’s-furnishings business took itself quite seriously in those days, and the name of the town, because it did not suggest high seriousness, top-notch standards, and vaulting aspiration, might have stood in the way of further growth. When the Excelsior Celluloid Collar Company became interested in building a mill in Chacallit, Excelsior officials made clear their feeling that the company would find it an embarrassment to be known as the Excelsior Celluloid Collar Company of Chacallit because of the humorous connotations of the name of t...