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Podcast: Unofficial Partner Podcast
Episode: E126: The Buy Side - Visa
Description: This is episode three of The Buy Side, our series of conversations with senior brand marketers about sport and sponsorship.
Today’s conversation is about life at the top end of the global sports market with Stephen Day, Vice President Sponsorship, Visa Europe. The Visa brand has become part and parcel of the big event experience for millions of people around the world. The company’s partnership strategy includes long term deals with the biggest events rights holders in the business, from the Olympics, Paralympics, FIFA World Cup and the NFL Super Bowl. Most recently, Visa became the first ever UEFA spo...