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Podcast: CEO Coaching International Podcast
Episode: Building a Brand to Drive Client Engagement and Increased Revenues
Description: Guest: Steve Patterson, a coach at CEO Coaching International. Steve spent more than 35 years as a successful executive and entrepreneur in a variety of areas, including professional sports, college athletics, finance and construction, media, branding, and crisis communications. Quick Background: An effective brand fills customers with positive vibes and projects crystal clarity about what a company does and what it stands for. Whether a company is starting up, scaling rapidly, or recovering from a stumble, that brand also has to maintain a careful balance between consistency and adaptability so that customers want to stick with the business on...