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Podcast: Looking Outside
Episode: Looking Outside strategy: Mark Pollard, CEO Sweathead
Description: In episode 16 we get grounded in how a strategist thinks, and their process in creating impactful strategy, with Mark Pollard, CEO Sweathead.A guide to many creative thinkers and long-time strategists, Mark discusses the role of chaos within orderly processes, the purpose of finding personal meaning in your thinking, and the need to balance intellectualism with practicality.Having written a book about it, ‘Strategy is your Words’, Mark discusses the purpose of the written expression and the criticality of choosing words carefully when considering their impact within business. In other words, helping people easily get your...