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Podcast: Pipeline Visionaries
Episode: Understanding Influencer Marketing with Rich Donahue, CMO at Ibotta
Description: This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.On this episode Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and wh...