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Podcast: eCommerce Badassery
Episode: 151. Improve Retention and Increase Customer Lifetime Value Using Machine Learning with Shanif Dhanani
Description:
How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖
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Guess what? There's an app for that! It's called Apteo + we're talking all about it on today's podcast. And honestly, even if you don't plan on investing in ANOTHER app right now, Shanif (I'm obsessed with his name) has tips, tricks + insi...