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Podcast: The Programmatic Digest
Episode: 94. The Cookieless Future
Description: Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who...