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Podcast: Tales of Southwest Michigan's Past
Episode: The Origins of Tony the Tiger
Description: Have you ever wanted to know the story of the origins of Tony the Tiger? Â That famous character that has become a household name in cereal for decades? Â The back story behind the changes in the advertising industry which ultimately led up to the creation of the cartoon character adorning cereal boxes is a very interesting one. Â In this episode I rely on the book 'Cerealizing America' which was published in 1995 by Scott Bruce and Bill Crawford covering the entire cereal industry and its formation.
To get a copy of the book Cerealizing America, follow this link: htt...