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Podcast: Exchanges: A Cambridge UP Podcast
Episode: Kurt Braddock, "Weaponized Words" (Cambridge UP, 2020)
Description: Kurt Braddock's new book Weaponized Words: The Strategic Role of Persuasion in Violent Radicalization and Counter-Radicalization (Cambridge University Press, 2020) applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this...